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100 Years of Harley-Davidson®​

11 May 2017

"Not many people realise that Harley-Davidson®opened its doors in Australia just fourteen years after launching in the United States, so the 100 year anniversary this month is one to be celebrated," Bill Davidson said.

"I'm so excited to join the ride from Sydney to Melbourne and experience the epic riding conditions Australia is famous for. I'm also looking forward to meeting some of the people who've made Harley-Davidson feel so at home here the past 100 years. The spirit of the riding community is just as strong here as it is in the US."

100 years ago Harley-Davidson®opened its first dealership - Morgan & Wacker Motorcycles - in Australia, marking its entry into the fabric of Aussie culture. To help celebrate 100 years of chrome, power and muscle, Bill Davidson, along with up to 40 Harley-Davidson® Australian and International guests will ride the East Coast of Australia to raise awareness and help celebrate this iconic milestone.

We were lucky enough to host Bill Davidson, Harley-Davidson® Australia officials and guests, and almost 200 Canberra Harley-Davidson® customers in our beautiful new showroom on Tuesday May 9th.

Our guests were treated to an evening of fun, food and festivities, with music provided by Sly Dogs band, beer from local Aussie brewery, Young Henrys, food from locals Coyote Catering and the Hotel Queanbeyan and a huge range of MotorClothes and Merchandise.

Nigel Keough, Managing Director, Harley-Davidson Australia & New Zealand said, "Since Morgan & Wacker introduced Australians to the Harley-Davidson brand in 1917, it's been a part of the cultural landscape of Australia," he said.

"Australians have an in-built sense of freedom and adventure. Couple this with the ideal riding conditions our country offers, and we have fostered a loyal and close-knit community of committed motorcycle enthusiasts. Our fans range from 16 to 88 years old, from kids, racers, school teachers, small business owners, movie stars to CEO's, and celebrating our 100 years would not be possible without them." Mr Keough said.

Mr Keough, along with Bill Davidson and our own John Williamson all delivered speeches on the night, and we were treated to a video message from Harley-Davidson® CEO, Matt Levatich.

One of the highlights of the evening was a 1918 model Harley-Davidson, generously loaned to us for display by Peter Marshall.

If you were snapped at the event, check out our image gallery on Facebook here.

You have the opportunity to win a one-of-a-kind Harley-Davidson Street Glide® Special signed by Willie G Davidson by purchasing a commemorative pin at to celebrate the milestone.

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